Patrick Miller

Fare policy development is complex. Whether an agency is exploring setting new prices, changing its product or concession offering, or implementing innovative new policies (such as time of day pricing or loyalty programs), making the case for change will require significant technical analysis alongside engagement with stakeholders, policymakers and decision-makers.

Fare smart cards have been adopted across North America with over 60 agencies already providing card based ticketing and many additional ticketing programs are under development. As more agencies adopt smart cards there is a significant opportunity to leverage this new technology to grow ridership and revenue with smart fares.

In North America, best practices for urban and regional transportation are often drawn from Europe. While cities like London, Paris, and Copenhagen can be used as examples of successful transportation planning, delivery and operations, there is also an opportunity to look at lessons from cities such as Tokyo, Osaka and Fukuoka. 

Transit system performance directly impacts how cities and regions grow and prosper. As a result, transit improvements are increasingly being framed as more than a means to facilitate reliable and timely movement of people and goods.