Company news

New updates to SANDAG's iCommute Program

Steer Davies Gleave provides ongoing support to SANDAG through the iCommute Employer Outreach Program.

By Steer

Steer Davies Gleave provides ongoing support to SANDAG through the iCommute Employer Outreach Program. The program supports SANDAG’s local Transportation Demand Management (TDM) goals by conducting employer outreach throughout the San Diego region to reduce Single Occupancy Vehicle (SOV) travel and encourage more sustainable transportation options. In the last year, the iCommute program has seen many exciting updates:

  • A multi-jurisdictional dockless bikeshare pilot: Various cities have joined forces to select a vendor and launch a pilot bringing dockless bikeshare to 5 cities in the North Coast area of San Diego. Steer Davies Gleave conducted a peer review and provided best practices advisory.
  • Expansion of the Shift San Diego construction outreach campaign: The project includes customized and diversified media buys to announce and celebrate construction milestones as well as provide transportation solutions in the University City and Golden Triangle areas of San Diego. Integrated messaging and media buy strategies ranged from geo-targeted online ads to bus ads, from radio ads to printed mailers.
  • Revamped employer outreach: The Employer Outreach team incorporates Motivational Interviewing and Question Based Selling methods in outreach to catalyze effective behavior change, and a resurvey of employer clients has found an average SOV reduction of 15%.
  • Formalization of a Pilot Program: After an 18-month pilot and evaluation, “Try Transit” recently transitioned to a formal program. The “try before you buy” type initiative resulted in more than 50% of participants continuing to commute regularly by transit.
  • An overhaul of the CRM software used to track outreach: The Account Executives track employer engagement, SOV rates, and program overviews through a customized version of Salesforce, which SANDAG recently overhauled to provide more detailed reporting, incorporate the vanpool, bike parking and Guaranteed Ride Home programs, and more accurately represent the TDM programs at various employers.
  • An anticipated partnership with new Google product Waze Carpool: In order to promote and facilitate ridematching throughout the region, Waze Carpool will sponsor various events and promotions. The partnership will include discounted rides to select employment centers, outreach events in targeted zip codes, and in-app marketing.
Off

Subscribe to our newsletter, The Edit

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

Related insights

  • 08 May 2025
    Company news

    Steer at the New England TDM Summit: Exploring the Future of Equitable and Effective Mobility

    By Steer

    We participated in the Spring Into TDM 2025: Patriot Chapter summit hosted by the New England chapter of the Association for Commuter

    Read more

  • 15 Jan 2025
    Company news

    Steer contributes to expert roundtable on railway station masterplanning

    Nicola Kane
    Director

    What role do stations play in cities, communities and their regeneration?

    Read more

  • 14 Jan 2025
    Company news

    Steer to support UK Future Transport Forum 2025

    Profile image
    Matthew Clark
    Associate Director
    Fiona Jenkins
    Associate Director

    Steer will be supporting the Future Transport Forum 2025 later this month in Southampton.

    Read more

  • 23 Dec 2024
    Company news

    Happy Holidays from Steer

    By Steer

    As the holiday season approaches, we wish all our clients and industry colleagues a joyful and restful time with loved ones.

    Read more

  • 12 Dec 2024
    Company news

    Steer collaborates with Active Travel Academy to bridge gap between research and practice

    By Steer

    Steer is thrilled to unveil a groundbreaking partnership with the Active Travel Academy at the University of Westminster.

    Read more

  • 02 Dec 2024
    Company news

    Can e-commerce reduce emissions in US suburbs?

    By Steer

    E-commerce’s last-mile efficiencies offer a surprising path to cutting emissions in US suburbs.

    Read more

  • 29 Nov 2024
    Company news

    Steer announces headline sponsorship of eighth annual Local Transport Summit

    By Steer

    Steer is proud to announce its role as headline sponsor of the 2024 Local Transport Summit.

    Read more

  • 31 Oct 2024
    Company news

    Autumn budget 2024: Steer’s key takeaways across transport, energy, housing and more

    By Steer

    The Autumn budget has been keenly awaited in the UK and was historic for many reasons, but after much anticipation did it deliver?

    Read more

  • 23 Sep 2024
    Company news

    Mobility of care: Incorporating gender into policy and planning

    Liliana Pereira
    Senior Vice President, Private Sector

    On September 10, Steer Director Liliana Pereira presented on 'Gender and Mobility of Care' at the TRB Conference in Irvine, CA.

    Read more

  • 13 Sep 2024
    Company news

    What can we learn from Letchworth Garden City in an era focused on housebuilding?

    By Steer

    As the new Labour Government eyes its 1.5 million housebuilding target the obvious question is where will these homes go?

    Read more

  • 22 Aug 2024
    Company news

    Understanding how to build connected homes and communities with Steer’s Planning Reform Story Map

    By Steer

    As the new Labour Government eyes its 1.5 million housebuilding target the obvious question is where will these homes go?

    Read more

  • 16 Aug 2024
    Company news

    TDM for tech: Reducing employee vehicle commutes in car-centric California

    By Steer

    Since 2019, Steer has worked with top California tech clients to plan and implement transportation demand management programs.

    Read more