Company news

Principal Consultant, Tolu Ogunbekun, presents at NABSA Conference on e-bike share pilot

Tolu Ogunbekun spoke on the E-Bike Share panel at the North American Bikeshare Association.

By Steer

Principal Consultant, Tolu Ogunbekun, spoke on the “E-Bike Share: What we’re learning, what we know” panel at the North American Bikeshare Association (NABSA) and Better Bike Share Partnership 2018 Conference in early September in Portland. She was joined by fellow panelists Kim Lucas, Manager Sustainable Transportation Branch, District Department of Transportation and John MacArthur, Sustainable Transportation Program Manager, Portland State University.

Tolu presented preliminary results from Steer’s study on a small-scale pilot implementation of e-bikes in a shared environment in the U.K. Key takeaways of the study included:

  • Ebike share appeals to people across age ranges (26% of users aged 55+).
  • Ebikes normalize bike share between men and women (large shift of 75% male ridership from regular bike share to 55% for e-bike share).
  • More than 50% of ebike share trips are for work/business-related purposes. E-bikes are also used for non-business/leisure trips and cycling for fun/exercise.
  • Ebikes are encouraging VMT reduction and car replacement. The biggest mode shift to e-bikes are from car ~46% (and about 20% are from transit).
  • More than 50% of ebike trips are under 4 miles, and the average e-bike trip length was 5.2 miles compared to 3 miles for regular bike share.
  • Overall, users reported that ebikes allowed them to travel further and faster (than walking or regular bikes).

Read through Tolu’s full presentation slides on the shared e-bike program here. The study was commissioned by CoMoUK (previously Bikeplus) and led by Steer Principal Consultant, Ian Bewick, and Associate, Matthew Clark

Other key themes from the NABSA conference included discussions around bikeshare and transit, profitability versus equity, incentives to rebalance bikes, and dockless bikes. There were many questions around if bikeshare is transit, and if so, should it be subsidized? Are transit agencies ready for bikeshare to potentially cannibalize transit ridership/revenue or can bikeshare provide an opportunity to relieve traffic on transit networks, especially for short distance trips during rush hour? Should bikeshare be introduced in wealthier neighborhoods, which may have higher potential profitability, or should it serve communities with less transit reach? How can bikeshare operators reduce carbon footprint while rebalancing and recharging (e)bikes (e.g. bike angels in NYC, cluster stations)? Is the future of bikeshare dockless or docked at stations? Dockless bikes have almost three times higher ridership than docked bike systems, with dockless bikes in San Francisco, New York City and Washington D.C. seeing 8-12 trips per bike per day.

Learn more about the NABSA and Better Bike Share Partnership 2018 Conference here

Off

Subscribe to our newsletter, The Edit

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

Related insights

  • 08 May 2025
    Company news

    Steer at the New England TDM Summit: Exploring the Future of Equitable and Effective Mobility

    By Steer

    We participated in the Spring Into TDM 2025: Patriot Chapter summit hosted by the New England chapter of the Association for Commuter

    Read more

  • 14 Jan 2025
    Company news

    Steer to support UK Future Transport Forum 2025

    Profile image
    Matthew Clark
    Associate Director
    Fiona Jenkins
    Associate Director

    Steer will be supporting the Future Transport Forum 2025 later this month in Southampton.

    Read more

  • 23 Dec 2024
    Company news

    Happy Holidays from Steer

    By Steer

    As the holiday season approaches, we wish all our clients and industry colleagues a joyful and restful time with loved ones.

    Read more

  • 29 Nov 2024
    Company news

    Steer announces headline sponsorship of eighth annual Local Transport Summit

    By Steer

    Steer is proud to announce its role as headline sponsor of the 2024 Local Transport Summit.

    Read more

  • 31 Oct 2024
    Company news

    Autumn budget 2024: Steer’s key takeaways across transport, energy, housing and more

    By Steer

    The Autumn budget has been keenly awaited in the UK and was historic for many reasons, but after much anticipation did it deliver?

    Read more

  • 16 Aug 2024
    Company news

    TDM for tech: Reducing employee vehicle commutes in car-centric California

    By Steer

    Since 2019, Steer has worked with top California tech clients to plan and implement transportation demand management programs.

    Read more

  • 19 Jul 2024
    Company news

    Steer’s work experience week builds future skills

    By Steer

    We recently invited 21 work experience students to join us across our UK offices, helping them gain valuable skills.

    Read more

  • 04 Jul 2024
    Company news

    Election Reflections: What now for the UK?

    By Steer

    A close read of the Labour manifesto by Steer's consultants offers value-added insights into what to expect from the new Government.

    Read more

  • 24 May 2024
    Company news

    How do we reach Net Zero in densely populated urban areas?

    By Steer

    Insights from 'Unlocking City Decarbonisation' on communication, funding, and strategies for Net Zero.

    Read more

  • 04 Apr 2024
    Company news

    Steer Director Liliana Pereira appointed to Passenger Rail Advisory

    Liliana Pereira
    Senior Vice President, Private Sector

    Steer Director Liliana Pereira has been appointed to the Passenger Rail Advisory Committee (PRAC) of the Surface Transportation Board (STB).

    Read more

  • 11 Mar 2024
    Company news

    Spring Budget 2024: How will Steer’s key sectors be affected by the latest UK budget?

    By Steer

    The numbers on inflation, growth and national insurance dominated the headlines, but what might you have missed?

    Read more

  • 07 Mar 2024
    Company news

    Steer appoints Stephen Wainwright as new UK Managing Director

    By Steer

    Steer appoints Stephen Wainwright as Managing Director of its UK transportation and economic development business.

    Read more