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  3. Sports events & leisure

Sports events & leisure

Transport is a key component of a successful event: it is a spectator’s first and last experience of an event, shaping their initial and final impressions. Our sports and major events team help deliver safe, efficient and sustainable events by designing operations, managing stakeholders including local residents and planning authorities and presenting costed capital improvements.

Our breadth and depth of experience allows us to approach problems in the round. For ease of understanding, our work can be split into five broad categories:

Planning and licensing

Key aspects: planning applications; policy compliance; negotiation with local authorities and residents

We improve relationships between venues and the relevant transport and planning bodies by providing clear analysis of operations, informing improvements. By focussing on areas with most relevance to each local authority, whether accessible transport and parking enforcement, local transport network capacity, or freight movements for events, we inform designs that work for all parties, enabling venues to hold more, and larger, events.

Crowd dynamics

Key aspects: crowd flow; stadium evacuation; Green Guide compliance

Understanding crowd flow and the movement of people identifies potential improvements and convinces local authorities that operations plans are robust, complying with guidance such as the Green Guide. Clients such as Chelsea, Wembley and Battersea Power Station have benefitted from our crowd flow models, using software such as Legion as well as static models to model crowd behaviour in a number of scenarios, including normal operations at stadium and station as well as evacuation scenarios. This has informed the design of queue management operations and travel demand management measures.

Strategy

Key aspects: COVID response; net zero; business cases

We take the long-term view, identifying areas for improvement to help venues and events achieve their objectives. Whether advising clients on how to achieve net zero to meet sustainability objectives, building communications strategies and recommending additional capabilities to achieve sofa-to-seat engagement concepts, or producing business cases for capital investment in transport, we bring our in-depth knowledge of the wider transport industry to benefit our clients. Recently we have advised key clients on strategies to respond to the COVID-19 crisis, highlighting areas required to hold events safely once more.

Venue operations

Key aspects: demand forecasting modelling; detailed design; traffic management overlay; VTOPs

Venue operating plans can become stale – because it worked before does not mean it is the best way to do it. We bring our experience of holding walkie-talkies in our hands to the planning stage: we know what works and what doesn’t. Combined with our technical capabilities, such as our demand forecasting tool comparing transport network capacities to expected demand and our detailed design drawings, we build effective plans for successful events, covering security and hostile vehicle mitigation, wayfinding, traffic management overlay and specific designs, such as park and rides or shuttle operations.

​​​​​​​Major Events

Key aspects: Stakeholder management; vision; event coordination

Steer has played key roles in some of the largest events of the past decade: from secondments to the GLA as Mobility Managers for EURO 2020 to designing operations for the Rugby World Cup in 2015 and the London 2012 Olympics, as well as providing assurance to Japan RWC 2019 and designing the transport operation for the first Champions League Final in Cardiff. Steer’s expertise is appreciated: frequently clients return to us when they organise their next event, as happened with World Rugby. Our ability to produce operational concepts and bring stakeholders, from transport operators and local authorities to spectators and venue management, to a consensus is highly prized.

On
Contact an expert

Simon Hall

Head of Sports and Major Events
[email protected]
Contact an expert

Hannah Thomas

Associate Director & Joint Head of UK Planning
[email protected]
Contact an expert

Phil Berczuk

Director & Head of Design
[email protected]
Phil Berczuk
Contact an expert

Edward Robinson

Associate
[email protected]
Edward Robinson

Featured projects

Wembley Stadium
View project
Wembley National Stadium Limited

Optimising management of Zone Ex for Wembley Stadium

Rugby world cup official vehicle
View project
England Rugby 2015

Planning & operations delivery for 2015 Rugby World Cup

Maracana stadium
View project
Consórcio Maracanã / State Government of Rio de Janeiro

Analysing external accessibility for Maracanã Stadium

More projects
Steer group

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

News and Insights

14 Dec 2021

Delivering sustainable mega events in London

By david.birtwhistle

Delivering against the city’s strategy and ambitions, Laura Pierce, Senior Manager for major sports events at Greater London Authority (GLA)

Read more

01 Nov 2021

Southend United Football Club on the Move

By david.birtwhistle

Steer are delighted with the news that Southend Borough Council has recently consented to Southend United Football Club’s proposals to

Read more

04 Mar 2021

The FA’s Head of Tournament Delivery discusses celebrating the end of the pandemic and an exciting decade ahead at Wembley Stadium

By Steer

COVID-19 has denied communities, generations, and fans across the globe the opportunity to come together at major events. Heavily immersed

Read more

08 Jul 2020

Putting passengers first: Gold Coast style

By Steer

We caught up with Susie Homan, Director of Planning, Engineering and Operations at the Rail Delivery Group (RDG) to find out how the UK’s

Read more

22 Oct 2018

Putting our game face on

By Anonymous

Planning and managing the transport operation for any large sporting event provides unique insight on how to run an efficient

Read more

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