Cartography

Cartography is the art and science of map making. At Steer, maps inform everything we do — from analysing travel behaviours or planning transit networks to delivering interactive, user centred wayfinding and information systems.

Our strength lies in understanding how to translate millions of geo-spatial data points into focused, user-friendly cartography. When the available information becomes overwhelming, our cartographers understand how to filter the important features to communicate the story effectively.

Our team take complex geo-data, whether that be statistical, socio-economic or spatial data, and then apply design principals to ensure the end user can interpret the information consistently and easily. We work with our design and analytical experts to create effective problem-solving map solutions and integrate them with print and digital products.

The breadth of mapping needs we encounter across our global projects ensures that we are at the forefront of cartographic design. Whether the maps are required to inform a strategic planning decision or to deliver dynamic interactive information to the general public, we have extensive experience creating bespoke solutions that work worldwide. From technical maps for planning and consultation to beautiful maps to promote our client’s service and brand.

How we can help you

Our award-winning teamwork with a range of clients from local authorities, government and transport agencies to event organisers, stadia, universities, hospitals and retail. Our core offer includes:

• Wayfinding – from geo-spatial analysis to identify where signs are required to the design and production of end-user maps for wayfinding totems and printed hand-outs
• Transport information – design of simple, user centred transport information systems from schematic bus or metro maps to citywide network maps delivered via print and digital channels to promote services and encourage people to make sustainable travel choices
• Data Visualisation – we apply our design and analytical skills to explain complex spatial concepts, illustrate spatial relationships or visualise a story to capture the imagination.
• Major Events – building on our work for the London 2012 Olympic bid, we deliver cartographic support from the bid stage, right through to planning and delivery.

See examples of our wayfinding and transport mapping below: